When we sell the product from one company to other, the goods will
go on many steps, at every step there will be a lot of procedures, every
procedure will have their own relevant and costs. Let’s imagine you sold a
product to your customer, and you have told him; “I will organize the transport
till the import port, and you will handle the rest.” Then the customer confirmed.”
The goods were loaded to the ship, they arrived at the import port. Everything
was well, but suddenly your phone rang and your customer is upset, he is yelling
“There are some costs at the port which I’m not supposed to pay!” For your bad
luck the container is damaged at the port and customer is requesting also your
insurance company details, but you supposed the insurance would be made by your
customer.
To avoid this mess, you should have said,
“I’m organizing Loading on truck (carrier),
Export-Customs declaration, Carriage to port of export, Unloading of truck in
port of export, Loading charges in port of export, Carriage to port of import
and you are organizing Unloading charges
in port of import, Loading on truck in port of import, Carriage to place of
destination, Insurance, Import customs clearance, Import taxes.” And you should
mention about this process on every export document, and you should reach an agreement
with people which speak different languages, have different cultures.
Or...
You should use a common language
which leaves no opportunity for misunderstandings and means the same thing to
both sides.
For example saying “I am going to
send the goods via CIF incoterms.” would be enough.
Incoterms are first found at 1919 by International Chamber of Commerce.
It’s revised at 1936,53,67,76,80, 2000 finally on 2010 according to
needs. The purpose of Incoterms is to avoid cultural, linguistic and perceptional
differences and contradictions between the seller and customer. Incoterms do
not leave any commentary situation to both sides.
How to read INCOTERMS
If you don’t know who does which work, even
the most simplified incoterm table will be confusing. I am going to explain one
example process as detailed as I can.
On our case, one seller from Turkey, Istanbul is selling two
containers of goods to a customer in Egypt, Cairo. The customer told the seller
that the goods must arrive at Alexandria Port in Egypt. The goods will be sent under CIF incoterm.
Let’s follow the steps.
1) Loading on
truck (carrier)
Container depot and container loading |
container booking form |
First of all, we will load the goods at our factory into an empty
container, but how the empty container came to our factory?
After the purchase order comes and payment, letter of credit and
etc. are confirmed, the seller choses the best transporter for the shipment.
Then, the seller books two containers from the Transporter company. The
transporter send the form of the booking as below.
At this form writes a container depot. This a depot which the
transporter agreed to store, stack empty containers that returned from the
port. Now we give this booking form to a “container transporter company” and
the take the booked empty containers and bring them to our factory.
2)Export-Customs
declaration;
The goods are loaded at the factory and
necessary procedures (product count, voucher print etc.) are done. Now the seller
will handle custom clearance via a custom brokerage company. The details of
this procedure are another article’s subject.
3) Carriage to
port of export
After the goods are loaded to the
truck/the container final documentation and sealing will be made and the truck
is heading his way to the port.
4)Unloading of truck in port of export,
Loading charges in port of export,
The truck arrives at the port, the
container firstly carried to stacking area via cranes or reachstackers. When
the ship’s departure time comes, the containers are carried to dock and stacked
in the ship via cranes. (and these handling charges will be invoiced to the
supplier in the name of “local charges”)
port operations |
5)Carriage to port of import
Finally the containers are on the ship, now its time
to pose in front of the ship, and say farewell to our beloved containers.
6)Insurance
According to the goods’ value plus
transport price a dedicated percent of insurance price is stated. And the
insurance is made by an insurance agency.
Now, let’s follow the steps from the
container depot to port on the map
1-Empty container is taken from the container
depot
2-Container is carried to the factory and the goods are loaded. The truck turns its way to the port.
3-The ship starts its route to
Alexandria port.
If the goods arrived to Alexandria
Port, we can take a breath now because according to CIF incoterm, our
responsibility was until the carriage to port of import.
Now the customer is responsible of Unloading
charges in port of import, Loading on truck in port of import, Carriage to
place of destination, Import customs clearance, Import taxes. If the goods were
sent under another incoterm which requires transport to door (such as DAP or
EXW) our transport company’s agency in that country would handle the remaining
procedures. Bu we would be in touch with the Turkish company.
How the incoterms are chosen.
Incoterms are generally chosen by
the customer but with the agreement of the both sides. It depends on which
responsibilities the customer and seller wants to take. For example one
customer in Tajikistan takes 30 trucks of goods from Turkey but from 5
different companies. He takes only 3 trucks from your company. If you bargain
for freight, you will bargain only for 3 trucks. But if he does, he will have
30 trucks in his hand.. So the customer may want to take the goods under EXW
incoterm. Or if it’s a container shipment, the customer may want you to take
the goods until the export port and handle the rest, then you choose FOB
incoterm.
Another customer doesn’t want to
deal with any steps of the logistics, he only wants to take the goods and wants
them in his depot, then he chooses DDP.
Finally, my last word is to knowthe
incoterms and the responsible relevant of the steps helps you to have
comprehensive knowledge of your business, and solve the problems without losing
time.
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